This year, therefore, the conference will focus on four key themes - New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes; - New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other...

The Efma Congress is dedicated to multichannel management. This year’s Congress will have two special sessions: - New banks and banking models This session will include case studies presented by senior executives of new European banks, such as Metrobank, Zuno Bank and Alior Bank. We will also...

Papers and presentations are specifically invited in the following tracks: 1. Marketing research and planning 2. Branding and higher education 3. Student recruitment 4. Customer satisfaction in higher education 5. Market segmentation 6. The impact of globalization in higher education 7....