This year, therefore, the conference will focus on four key themes - New approaches to customer retention: an exploration of the effectiveness of the latest loyalty schemes; - New approaches to customer communication: engaging customers in real dialogue, using social networking sites and other...

The Efma Congress is dedicated to multichannel management. This year’s Congress will have two special sessions: - New banks and banking models This session will include case studies presented by senior executives of new European banks, such as Metrobank, Zuno Bank and Alior Bank. We will also...

We invite both theoretical and empirical papers that predominantly, though not exclusively, reflect some of the following issues: - Child Obesity and other Food and Beverages related diseases and what is the role of marketers on the well being of children. - Digital Marketing targeted at kids...