The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

The purpose of this seminar is to introduce students to important issues in the design, analysis and interpretation of behavioral research in marketing and management. Topics covered in the seminar include: - measurement theory and construction of reliable and valid measurement instruments; -...

The colloquium will be held in Leuven immediately prior to the 44th EMAC Conference 2015. The colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and...

This seminar is aimed at Ph.D. and young scholars who are interested in learning more about recent developments and important issues in advanced model building in marketing. Upon completion of this seminar, students have advanced knowledge of a broad range of models and methods that advance our...

Topics: • RM and CRM through the lens of service-dominant logic • Macromarketing aspects of RM and CRM • Construction and Co-Creation in Relationships • Integrating multiple stakeholder perspectives • Value and value propositions from multiple stakeholder perspectives • New...