2017-10-02–2017-10-06 - Brussels, Place de Brouckère 31, EIASM (2nd Floor of … (Belgium) - European Institute for Advanced Studies in Management …
The purpose of this seminar is to introduce students to important issues in the design, analysis and interpretation of behavioral research in marketing and management.
Topics covered in the seminar include:
- measurement theory and construction of reliable and valid measurement instruments;
-...