The purpose of the European Marketing Academy is to provide a platform for persons professionally concerned with or interested in marketing theory and research. It aims to serve as the core of a communication network for disseminating information and promoting international exchange in the field...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

Aims of the seminar: Against the background of increasing pressure from the capital market and major corporate trends such as digitization, marketing managers are more and more forced to demonstrate the performance and value relevance of their decisions. Marketing scholars have responded to this...

Topics: - Methodological innovation in interpretive consumer research; - Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer culture (PhD students can submit the theoretical frameworks that underpin their doctoral theses); - Concepts...

We invite submissions, special sessions and roundtables that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research; - Theoretical approaches that provide new or alternative ways of understanding consumers, consumption and consumer...

The Colloquium provides outstanding doctoral students in marketing who want to pursue a career in academics with an opportunity to discuss their dissertation research with other doctoral students and leading academics in the field of marketing. All topics and methodological approaches within the...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

The seminar is intended for Ph.D. students and young scholars interested in the implementation of rigorous methods and techniques in marketing.

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

We invite papers, special sessions and roundtables that address (but are not limited to) the following themes: - Methodological innovation in interpretive consumer research; - New developments in theoretical/ philosophical approaches to understanding consumers, consumption and consumer culture...