Tracs: - Business to Business, Distribution and Sales Management ; - Consumer Behaviour ; - Digital Marketing and Social Media ; - Social Marketing, Macromarketing and Public Policy ; - Marketing Analytics, Methods and Modelling ; - Advertising and Marketing Communications ; - Marketing...

The ANZMAC Doctoral Colloquium (DC) is for students at all stages of their doctoral research. It offers marketing students an opportunity to gain valuable experience in presenting their work in front of an audience; receive feedback on their work; and network with peers, leading marketing...

Contemporary markets are an ocean of mediocre marketing agendas. Yet, for businesses that dare, difference delivers. And for consumers who care to carve out new identities: diversity matters. That’s why ANZMAC 2021 embraces difference and diversity in marketing knowledge, strategy, and...

The ANZMAC Doctoral Colloquium offers a platform to assist PhD students in developing and shaping their current research practice towards successful academic careers. Designed to connect students to peers and academic mentors, the Doctoral Colloquium at ANZMAC 2021, will offer a...

The theme of this conference - Winds of Change - challenges marketers to address global issues, such as those above, and more. We therefore encourage scholars to submit insightful (opinion, conceptual, theoretical or practical) research which investigates the effects of change on policy makers,...

The ANZMAC Doctoral Colloquium is for students at all stages of their doctoral research. Consistent with the overall theme of ANZMAC 2019 (Winds of Change), the colloquium aims to provide doctoral students with an understanding of the contemporary challenges in marketing and an opportunity to...

Banks have already made progress towards developing a distribution strategy in which different channels are closely integrated. However, true multichannel distribution is hard to achieve and requires significant long-term investment. But if banks do manage to achieve the ideal multidistribution...

In recent years, major changes have taken place in the retail banking sector. The customer relationship has once more come to the forefront in terms of priorities. Issues such as customer retention, customer loyalty and communication are more important than ever for building future success. This...

In many countries, innovation in customer relationship management and customer experience has been given a higher priority than previously. There is a consensus within the industry that strong customer intelligence and an effective customer relationship management strategy can help financial...

With the turbulent changes in retail financial services, achieving sales targets is still a key challenge for banks. However, providing high levels of customer service is also a priority. The new social networking and multi-channel world and the prospect of a host of new entrants with new...