CONFERENCE TRACKS: Consumer Behaviour; Consumer Culture Theory; Digital Marketing and Social Media; Industrial Marketing; Innovation and Design; International Marketing; Macromarketing and Marketing and Public Policy; Marketing Communications; Marketing Education; Marketing Theory and Research;...

The Doctoral Colloquium (DC) offers Marketing students an opportunity to gain valuable experience in presenting their work in front of an audience; feedback on their studies, and an opportunity to network with other academics and students. Consistent with the overall theme of the ANZMAC conference...

The aim of this course is to be an introduction in how to do consumer behavior research, rather than to provide exhaustive coverage of the field as a whole. It will focus on evaluating papers, preparing research ideas, and developing them into research proposals in four important areas of...

Conference Theme: Ethical Decisions in Lifestyle Choices Tracks: Ethical Decisions in Lifestyle Choices; Consumer Behavior; Cross-Cultural and Global Marketing; Entrepreneurship; Logistics and Supply-Chain Management; Marketing Education; Marketing Research; Marketing Strategy; Personal Selling...

CESifo is pleased to announce that a new Research Area on the Economics of Digitization has been established within the CESifo Network. This area studies the societal and economic consequences of digitization. It has a wide scope of relevant research and its aim is to bring the leading...

The ESOBE meetings have no particular theme but at each meeting a discussion forum for new and recent research is created. Their aim is to bring together researchers and professionals interested in the application of Bayesian inference in economics in relatively small annual workshops that...

The purpose of this seminar is to introduce students to important issues in the design, analysis and interpretation of behavioral research in marketing and management. Topics covered in the seminar include: - measurement theory and construction of reliable and valid measurement instruments; -...

The main objective of this Conference is to generate new insights that inspire academics and practitioners about ways of closing the gap between marketing theory and practice to enhance competitiveness of the firms. Marketing researchers all over Europe and beyond are invited to submit papers in...

Business Systems Laboratory (BS-Lab) is a nonprofit professional and academic association aiming to promote research and teaching about social and business systems. The objective of the International Workshop is to find cutting edge solutions, methodologies and approaches to foster the research,...

This year’s topic of “People in economics - decisions, behavior and normative models“ was chosen to inspire a debate on the role of people in the design of formal models in economics and finance, in the building of economical and managerial theory and its verification and in the practical...