Контент-Маркетинг Як Стратегія Просування На Ринок Та Поширення Послуг

The promotion strategy is key to positioning the brand in the market, informing people about the services offered by the company, and how they can benefit by choosing a brand. But because so many brands offer such services, promotion methods can be crucial for many potential customers. The promotion strategy is not the same for all types of plans.Promotion strategy is part of the overall picture, which is a marketing strategy. The definition of marketing strategy refers to the strategic planning and long-term actions of any organization in order to achieve certain goals. The promotion strategy is determined by the plan and tactics that the company uses in its marketing plan to increase demand for the service. This article examines the development of a coordinated, long-term marketing strategy for inbound promotion, which will generate potential customers for a long time. Factors and reasons for the popularity of content marketing are substantiated, the main criteria for the success of content strategy are analyzed. The most popular social networks are identified according to the target audience. Also, it is important to implement the marketing strategy, focusing solely on the elements of the marketing mix (such as the product, price, distribution and promotion), the main reason for the fact that many other important parameters take part in their conceptualization, for example, the management of the business, the nutrition of the business innovation. Conclusions are made on the dependence of the effectiveness of content marketing on the type of content marketing, financial investments, the popularity of the social network, business profiles. The final conclusions of the definition of the main aspects and objectives of content marketing, content marketing activities in the system of marketing communications for the formation of strong and long-term relationships with consumers