Перспективные формы продвижения товаров в условиях мирового экономического кризиса

An article about the transformation of the forms and methods of marketing in the context of the global economic crisis. The extensive development of e-commerce has led to the emergence of new forms of virtual sales and globalization of marketing. The author analyzes the changes taking place in the field of trade and the impact of these changes on the practice of marketing.

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Year of publication:	2011
Authors:	Kaluzhsky, Mikhail

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Type of publication:	Book / Working Paper
Language:	English ; Russian
Notes:	Kaluzhsky, Mikhail (2011): Перспективные формы продвижения товаров в условиях мирового экономического кризиса. Published in: Организационно-управленческие аспекты экономического развития предприятий и регионов: Сборник научных трудов. No. Омск: ОмГТУ, 2011. – С. 30-35. – ISBN 978-5-8149-1069-1. (2011): pp. 30-35.
Classification:	L21 - Business Objectives of the Firm ; L22 - Firm Organization and Market Structure: Markets vs. Hierarchies; Vertical Integration ; L25 - Firm Size and Performance ; L26 - Entrepreneurship ; M15 - IT Management ; M30 - Marketing and Advertising. General ; M31 - Marketing
Source:	BASE

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