Youtube it before you buy it : the role of parasocial interaction in consumer-to-consumer video reviews
Valeria Penttinen, Robert Ciuchita, and Martina Čaić
| Year of publication: |
2022
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|---|---|
| Authors: | Penttinen, Valeria ; Ciuchita, Robert ; Čaić, Martina |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 57.2022, 4, p. 561-582
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| Subject: | C2C reviews | video reviews | parasocial interaction | interactivity | self-disclosure | Soziale Beziehungen | Social relations | Konsumentenverhalten | Consumer behaviour | Social Web | Social web | Interaktive Medien | Interactive media | Virales Marketing | Viral marketing | Mediennutzung | Media usage | Online-Handel | Online retailing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968221102825 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10015424226