Customer retention in the automotive industry : quality, satisfaction and loyalty
Michael D. Johnson ... (eds.)
| Year of publication: |
1997
|
|---|---|
| Other Persons: | Johnson, Michael D. (ed.) ; Herrmann, Andreas (contributor) ; Huber, Frank (contributor) |
| Publisher: |
Wiesbaden : Gabler |
| Subject: | Aktiebolaget Volvo | Daimler-Benz-Aktiengesellschaft | Bayerische Motoren Werke | Kfz-Markt | Automotive market | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Kfz-Industrie | Automotive industry | Produktmanagement | Product management | Produktqualität | Product quality | Deutschland | Germany | USA | United States | Schweden | Sweden | Kraftfahrzeugindustrie | Produktionspolitik | Customization | Verbraucherzufriedenheit | Kundenbindung |
| Description of contents: | Table of Contents [gbv.de] |
| Published items: |
8 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 372 S graph. Darst 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors ; Firmeninformation ; Company information |
| Language: | English |
| Notes: | Literaturangaben Enth. 14 Beitr. Gb. : ca. DM 138.00 |
| ISBN: | 3-409-12237-0 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10000640799