Understanding marketing : a European casebook
[ed.] by Celia Phillips; Ad Pruyn; Marie-Paule Kestemont
| Year of publication: |
2000
|
|---|---|
| Other Persons: | Phillips, Celia (ed.) ; Pruyn, Ad (contributor) ; Kestemont, Marie-Paule (contributor) |
| Publisher: |
Chichester : Wiley |
| Subject: | Europa | Marketing |
| Description of contents: | Table of Contents [gbv.de] ; Description [swbplus.bsz-bw.de] ; Description [loc.gov] ; Description [loc.gov] |
| Published items: |
18 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | XVIII, 214 S. graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung |
| Language: | English |
| Notes: | pbk ; : £15.99 : CIP entry (Apr.) |
| ISBN: | 0-471-86093-X |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001429920