Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
Hans H. Bauer ... (Hrsg.)
| Year of publication: |
2012
|
|---|---|
| Other Persons: | Bauer, Hans H. (ed.) |
| Publisher: |
Berlin : Springer |
| Subject: | Event-Marketing | Event marketing | Markenführung | Brand management | Marketingmanagement | Marketing management | Markenimage | Brand image | Werbewirkung | Advertising effects | Konsumentenverhalten | Consumer behaviour | Deutschland | Germany | Erlebnismarketing | Markenpolitik | Kommunikationsstrategie |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] ; Description [swbplus.bsz-bw.de] |
| Published items: |
22 hits in ECONIS - Online Catalogue of the ZBW
|
| Extent: | VIII, 399 S Ill., graph. Darst. 24 cm |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatzsammlung ; Sammelwerk ; Collection of articles of several authors |
| Language: | German |
| Notes: | Literaturangaben |
| ISBN: | 3-642-21132-1 ; 978-3-642-21132-4 ; 978-3-642-21133-1 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009375388