The Oxford handbook of strategic sales and sales management

edited by David W. Cravens

'The Oxford Handbook of Strategic Sales and Sales Management' is a comprehensive overview of the latest research in the area by leading international academics. The handbook is suitable for academics, professionals, and those taking professional qualifications in sales and marketing.

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Year of publication:	2011
Other Persons:	Cravens, David W. (ed.)
Publisher:	Oxford : Oxford Univ. Press
Subject:	Vertrieb \| Physical distribution \| Marketing \| B-to-B-Marketing \| Business-to-business marketing \| Strategisches Management \| Strategic management \| Verkaufspersonal \| Salespeople \| Verkauf
Published items:	21 hits in ECONIS - Online Catalogue of the ZBW

Extent:	1 Online-REssource (XXI, 637 Seiten) Illustrationen
Type of publication:	Book / Working Paper
Type of publication (narrower categories):	Handbuch ; Handbook
Language:	English
Notes:	Formerly CIP Uk. - Includes bibliographical references and index
ISBN:	978-0-19-956945-8 ; 0-19-956945-2 ; 978-0-19-172488-6
Other identifiers:	10.1093/oxfordhb/9780199569458.001.0001 [DOI]
Classification:	Marketing
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10012669765