1987 AMA educators' proceedings
ed. Susan P. Douglas .̤
| Alternative title: | Nineteen hundred and eighty-seven AMA educators' proceedings |
|---|---|
| Year of publication: |
1987
|
| Other Persons: | Douglas, Susan P. (contributor) |
| Institutions: | American Marketing Association ; Summer Educators' Conference <1987, Toronto> (contributor) |
| Publisher: |
Chicago, Ill. : American Marketing Assoc. |
| Subject: | Marketing | Konsumentenverhalten | Consumer behaviour | Marketingmanagement | Marketing management |
| Extent: | XIV, 287 S graph. Darst |
|---|---|
| Series: | Series / American Marketing Association. - Chicago, Ill. : AMA, ZDB-ID 722144-7. - Vol. 53 AMA educators' proceedings. - Chicago, Ill., ISSN 0888-1839, ZDB-ID 879924-6. - Vol. 1987 |
| Conferences: | Summer Educators' Conference ; (Toronto) : 1987.08.02-05 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Konferenzschrift |
| Language: | English |
| Notes: | Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10001548914