40 years of loyalty programs : how effective are they? : generalizations from a meta-analysis

Alex Belli, Anne-Maree O'Rourke, François A. Carrillat, Ljubomir Pupovac, Valentyna Melnyk, Ekaterina Napolova

Year of publication:	2022
Authors:	Belli, Alex ; O'Rourke, Anne-Maree ; Carrillat, François A. ; Pupovac, Ljubomir ; Melnyk, Valentyna ; Napolova, Ekaterina
Subject:	Loyalty programs \| Loyalty cards \| Reward programs \| Customer loyalty \| Firm performance \| Relationship marketing \| Meta-analysis \| Beziehungsmarketing \| Meta-Analyse \| Kundenbindungsprogramm \| Loyalty program \| Unternehmenserfolg \| Konsumentenverhalten \| Consumer behaviour \| Kundenbindung \| Customer retention

Online Resource

Check full text access |

More access options

doi.org

static-content.springer.com

Check Google Scholar

Which error do you want to report?

Report: URL of this record is broken

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: Addition of an URL to that resource

Please note: Sometimes more than one URL is available for a resource. Please click on "More Options" to display these URLs

Report: The language(s) of that resource is/are…

Please note: Required language not in the list? Please use comment field

Report: Addition of an identifier to that resource

Report: report typo

Report: Add statement

Report: Add keywords

Please use the commentary box to describe other errors

Would you like to receive a feedback?

Commentary

Please type the code from the image

For general questions please use this address.

Persistent link: https://www.econbiz.de/10012819749

A service of the