A 360-degree view of actor engagement in service co-creation
Jörg Finsterwalder
| Year of publication: |
January 2018
|
|---|---|
| Authors: | Finsterwalder, Jörg |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 40.2018, p. 276-278
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| Subject: | Engagement | Experience | Co-creation | Service ecosystem | Actor-to-actor | Kundenintegration | Customer integration | Beziehungsmarketing | Relationship marketing | Betriebliche Wertschöpfung | Value creation | Dienstleistung | Services |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2016.08.005 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011801984