A balanced scorecard-based composite measuring approach to assessing the performance of a media outlet
Mesut Kumru
| Year of publication: |
2012
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|---|---|
| Authors: | Kumru, Mesut |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 722623-8. - Vol. 32.2012, 5, p. 821-843
|
| Subject: | Performance-Messung | Performance measurement | Balanced Scorecard | Balanced scorecard | Strategisches Management | Strategic management | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10009535884