A balanced scorecard-based composite measuring approach to assessing the performance of a media outlet
| Year of publication: |
2012
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|---|---|
| Authors: | Kumru, Mesut |
| Published in: |
The service industries journal. - Abingdon : Routledge, ISSN 0264-2069, ZDB-ID 7226238. - Vol. 32.2012, 5 (1.4.), p. 821-844
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