A Bayesian examination of the relationship of internal and external touchpoints in the customer experience process across various service environments
Jose Ribamar Siqueira, Enrique ter Horst, German Molina, Mauricio Losada, Marelby Amado Mateus
| Year of publication: |
2020
|
|---|---|
| Authors: | Siqueira, Jose Ribamar ; Horst, Enrique ter ; Molina, German ; Losada, Mauricio ; Mateus, Marelby Amado |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 53.2020, p. 1-12
|
| Subject: | Bayesian methodology | Customer experience | Peer-to-peer interaction | Retail | Word-of-mouth | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Bayes-Statistik | Bayesian inference | Einzelhandel | Retail trade | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2019.102009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012171952