A behavioral model of international channel relationships
Year of publication: |
October-December 2017
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Authors: | Hirshberg, Ronit Segal ; Shoham, Aviv |
Published in: |
Journal of business-to-business marketing. - London [u.a.] : Routledge, Taylor and Francis Group, ISSN 1051-712X, ZDB-ID 1121779-0. - Vol. 24.2017, 4, p. 257-282
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Subject: | Export performance | relationship quality | international relationship marketing | behavioral model | Beziehungsmarketing | Relationship marketing | Lieferantenmanagement | Supplier relationship management | Internationales Marketing | International marketing | Vertriebsweg | Distribution channel | Export |
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