A benefit segmentation approach for innovation-oriented university-business collaboration

Tobias Kesting, Wolfgang Gerstlberger, Thomas Baaken

Year of publication:	2018
Authors:	Kesting, Tobias ; Gerstlberger, Wolfgang ; Baaken, Thomas
Published in:	International journal of technology management : IJTM. - Geneva-Aeroport : Inderscience Enterprises Ltd, ISSN 0267-5730, ZDB-ID 55978-7. - Vol. 76.2018, 1/2, p. 58-80
Subject:	university-business collaboration \| UBC \| academic engagement \| universities \| industrial enterprises \| textile industries \| market segmentation \| benefit segmentation \| innovation collaboration \| R&D \| small and medium-sized enterprises \| SMEs \| inter-organisational collaboration \| KMU \| SME \| Forschungskooperation \| Research collaboration \| Unternehmenskooperation \| Inter-firm cooperation \| Marktsegmentierung \| Market segmentation \| Textilindustrie \| Textile industry \| Innovation \| Unternehmensnetzwerk \| Business network \| Marketingmanagement \| Marketing management