A brand within a brand : an integrated understanding of internal brand management and brand architecture in the public sector
Ulrika Leijerholt, Chris Chapleo, Helen O'Sullivan
| Year of publication: |
2019
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|---|---|
| Authors: | Leijerholt, Ulrika ; Chapleo, Chris ; O'Sullivan, Helen |
| Published in: |
The journal of brand management : an international journal. - Basingstoke : Palgrave Macmillan, ISSN 1350-231X, ZDB-ID 2098132-6. - Vol. 26.2019, 3, p. 277-290
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| Subject: | Brand management | Brand architecture | Internal brand management | Public organisation | Public sector | Markenführung | Öffentlicher Sektor | Markenartikel | Brand | Markenarchitektur |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1057/s41262-018-0128-y [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012060071