A case of applying importance-performance analysis in identifying key success factors to develop marketing strategies
| Year of publication: |
2010
|
|---|---|
| Authors: | Wu, Hsin-Hung ; Tang, Yung-Tai ; Shyu, Jyh-Wei |
| Published in: |
Quality & Quantity: International Journal of Methodology. - Springer. - Vol. 44.2010, 6, p. 1207-1218
|
| Publisher: |
Springer |
| Subject: | Importance-performance analysis | Benchmarking | Key success factor | Marketing strategy |
| Extent: | text/html |
|---|---|
| Type of publication: | Article |
| Source: |
Persistent link: https://www.econbiz.de/10009396357