A case study on multimedia e-tailing services : can watermarks help build customer relationship?
C. H. Wu, W. H. Ip and C. Y. Chan; Y. Zheng; Z. M. Lu
| Year of publication: |
2010
|
|---|---|
| Authors: | Wu, C. H. ; Ip, W. H. ; Chan, C. Y. ; Zheng, Y. ; Lu, Z. M. |
| Published in: |
International journal of services technology and management. - Wolvertin Mill : Interscience Enterprises, ISSN 1460-6720, ZDB-ID 2072619-3. - Vol. 14.2010, 1, p. 58-76
|
| Subject: | Online-Handel | Online retailing | Beziehungsmarketing | Relationship marketing |
| Extent: | Ill., graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003978023