The impact of AI chatbots on customer experience in online retailing in an emerging economy
Trinh Thi Thu Huong, Nguyen Thuy Hanh, Hoang Thi Doan Trang and Nguyen Thi Khanh Chi
| Year of publication: |
2023
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|---|---|
| Authors: | Huong Trinh Thi Thu ; Nguyen Thuy Hanh ; Hoang Thi Doan Trang ; Nguyen Thi Khanh Chi |
| Published in: |
International journal of process management and benchmarking : IJPMB. - Genève : Inderscience Enterprises, ISSN 1741-816X, ZDB-ID 2205246-X. - Vol. 15.2023, 2, p. 182-197
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| Subject: | AI chatbots | customer experience | online retailing | an emerging economy | Online-Handel | Online retailing | Konsumentenverhalten | Consumer behaviour | Beziehungsmarketing | Relationship marketing | Schwellenländer | Emerging economies | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1504/IJPMB.2023.133154 [DOI] 10.1504/IJPMB.2022.10049045 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014432880