A CIT investigation of other customers' influence in services
Jingyun Zhang; Sharon E. Beatty and David Mothersbaugh
| Year of publication: |
2010
|
|---|---|
| Authors: | Zhang, Jingyun ; Beatty, Sharon E. ; Mothersbaugh, David |
| Published in: |
The journal of services marketing. - Bingley : Emerald Group Publishing Limited, ISSN 0887-6045, ZDB-ID 1027140-5. - Vol. 24.2010, 5, p. 389-399
|
| Subject: | Dienstleistungsmarketing | Services marketing | Beziehungsmarketing | Relationship marketing | Kundenintegration | Customer integration | Virales Marketing | Viral marketing |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10008653366