A classification of branded entertainment based on psychological levels of processing
Jesús Bermejo-Berros
| Year of publication: |
2015
|
|---|---|
| Authors: | Bermejo-Berros, Jesús |
| Published in: |
Engaging consumers through branded entertainment and convergent media. - Hershey, Pa. : Business Science Reference, ISBN 978-1-4666-8342-6. - 2015, p. 22-52
|
| Subject: | Werbung | Advertising | Werbepsychologie | Psychology of advertising | Kommunikationsmedien | Communication media | Mediensektor | Media industries |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011389084