Targeting a minority without alienating the majority : advertising to gays and lesbians in mainstream media
Gillian K. Oakenfull; Michael S. McCarthy; Timothy B. Greenlee
| Year of publication: |
2008
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|---|---|
| Authors: | Oakenfull, Gillian K. ; McCarthy, Michael S. ; Greenlee, Timothy B. |
| Published in: |
Journal of advertising research. - New York, NY : Foundation, ISSN 0021-8499, ZDB-ID 219178-7. - Vol. 48.2008, 2, p. 191-198
|
| Subject: | Werbung | Advertising | Kommunikationsmedien | Communication media | Zielgruppe | Target group | Homosexualität | Homosexuality | Werbewirkung | Advertising effects | Werbepsychologie | Psychology of advertising | Multivariate Analyse | Multivariate analysis | USA | United States |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003742651