A commentary on reporting effect size and confidence intervals : response to Palmer and Strelan (2014)
Sujay Dutta; Chris Pullig
| Year of publication: |
2015
|
|---|---|
| Authors: | Dutta, Sujay ; Pullig, Chris |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 68.2015, 5, p. 1082-1085
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| Subject: | Brand crises | Brand equity | Confidence intervals | Effect size | Hypothesis testing | Markenimage | Brand image | Schätztheorie | Estimation theory | Markenführung | Brand management | Statistischer Test | Statistical test | Betriebsgröße | Firm size |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010517096