A comparative analysis of Arab and US cultural values on the web
Wootae Chun; Nitish Singh; Rana Sobh; Mamoun Benmamoun
| Year of publication: |
2015
|
|---|---|
| Authors: | Chun, Wootae ; Singh, Nitish ; Sobh, Rana ; Benmamoun, Mamoun |
| Published in: |
Journal of global marketing. - Philadelphia, Pa. : Taylor & Francis, ISSN 0891-1762, ZDB-ID 1034619-3. - Vol. 28.2015, 2, p. 99-112
|
| Subject: | Internet | localization | cultural depiction | Arab | U.S. | Arabische Staaten | Arab countries | Kulturelle Identität | Cultural identity | Kultur | Culture | Soziale Werte | Social values | Website | Konsumentenverhalten | Consumer behaviour |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011284956