A comparative study of creation of self-brand connection amongst well-liked, new, and unfavorable brands
Teck Ming Tan, Jari Salo, Jouni Juntunen, Ashish Kumar
| Year of publication: |
November 2018
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|---|---|
| Authors: | Teck Ming Tan ; Salo, Jari ; Juntunen, Jouni ; Kumar, Ashish |
| Published in: |
Journal of business research : JBR. - New York, NY : Elsevier, ISSN 0148-2963, ZDB-ID 189773-1. - Vol. 92.2018, p. 71-80
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| Subject: | Self-brand connection | Brand attitude | Brand familiarity | Self-presentation | Brand knowledge | Structural equation modeling | Markenartikel | Brand | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Markenimage | Brand image | Strukturgleichungsmodell | Structural equation model | Marketingmanagement | Marketing management |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jbusres.2018.07.011 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011925270