//-->
One billion customers : lessons from the front lines of doing business in China
McGregor, James Louis, (2005)
MARKETING TECHNIQUES FOR ANALYSIS AND CONTROL / PETER ALLEN
Allen, Peter, (1977)
Causal models in marketing
Bagozzi, Richard P., (1980)
A Comparative Study of Methods for Long-Range Market Forecasting
Armstrong, J. Scott, (2008)
Learning to improve : advertising research that guides practice
Stewart, David W., (2011)
What "advertising knowledge" comprises and how to get it
Rossiter, John R., (2011)