A comparative study of the use of "iconic" versus "generic" advertising images for destination marketing
Stephen W. Litvin; Nacef Mouri
| Year of publication: |
2009
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|---|---|
| Authors: | Litvin, Stephen W. ; Mouri, Nacef |
| Published in: |
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association. - Thousand Oaks, Calif. [u.a.] : Sage, ISSN 0047-2875, ZDB-ID 864377-5. - Vol. 48.2009/10, 2, p. 152-161
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| Subject: | Tourismusmarketing | Tourism marketing | Tourismuspolitik | Tourism policy | Werbung | Advertising | Tourismusregion | Tourism destination | Konsumentenverhalten | Consumer behaviour | USA | United States |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003917933