A comparative study of traditional mass media, the Internet and mobile phones for integrated marketing communications
Boonchai Hongcharu; Somkiat Eiamkanchanalai
Year of publication: |
2009
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Authors: | Hongcharu, Boonchai ; Eiamkanchanalai, Somkiat |
Published in: |
Journal of business & economics research. - Littleton, Colo., ISSN 1542-4448, ZDB-ID 24421042. - Vol. 7.2009, 12, p. 31-40
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