A conceptual framework of interactive marketing : characteristics and processes of interactive media in integrated marketing communication
Boonchai Hongcharu; Somkiat Eiamkanchanalai
| Year of publication: |
2006
|
|---|---|
| Authors: | Hongcharu, Boonchai ; Somkiat Eiamkanchanalai |
| Published in: |
2006 Business & Economics Society International Conference ; Vol. 2. - Worcester, Mass.. - 2006, p. 64-72
|
| Subject: | Interaktive Medien | Interactive media | Marketingmanagement | Marketing management |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003627554