A comparative study on the strategic roles of service customer equity and innovation protection on firm performance
Arifin Angriawan, Ramendra Thakur and David Baker
| Year of publication: |
2023
|
|---|---|
| Authors: | Angriawan, Arifin ; Thakur, Ramendra ; Baker, David S. |
| Subject: | Firm performance | Resource-based view | Service customer equity | Service innovation | Service innovation protection | Unternehmenserfolg | Ressourcenorientierter Ansatz | Innovation | Dienstleistungssektor | Service industry | Kundenwert | Customer value | Beziehungsmarketing | Relationship marketing | Innovationsmanagement | Innovation management | Dienstleistung | Services | Dienstleistungsqualität | Service quality | Dienstleistungsinnovation |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/IMR-03-2022-0058 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014470380