Perceived value of service innovation : a conceptual framework
Patricia Coutelle-Brillet, Arnaud Riviere and Veronique des Garets
| Year of publication: |
2014
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|---|---|
| Authors: | Coutelle-Brillet, Patricia ; Riviere, Arnaud ; Garets, Veronique des |
| Published in: |
The journal of business & industrial marketing. - Bingley : Emerald Publishing Limited, ISSN 0885-8624, ZDB-ID 649550-3. - Vol. 29.2014, 2, p. 164-172
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| Subject: | Innovation | Service | Perceived value | B2B context | Lieferantenmanagement | Supplier relationship management | Innovationsmanagement | Innovation management | B-to-B-Marketing | Business-to-business marketing | Kundenwert | Customer value | Dienstleistungsinnovation | Service innovation | Dienstleistung | Services | Konsumentenverhalten | Consumer behaviour | Dienstleistungssektor | Service industry |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10010248160