A comparison of affective response to consumption in two contexts
Alexandra Ganglmair-Wooliscroft
| Year of publication: |
2007
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|---|---|
| Authors: | Ganglmair-Wooliscroft, Alexandra |
| Published in: |
Der Markt : international journal of marketing. - Wien : Österr. Ges. für Absatzwirtschaft, ISSN 0025-3863, ZDB-ID 206372-4. - Vol. 46.2007, 1/2, p. 36-49
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| Subject: | Konsumentenverhalten | Consumer behaviour | Marktforschung | Market research | Emotion | Messung | Measurement | Logit-Modell | Logit model |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003502608