A comparison of consumer perception of trust-triggering appearance features on Indian group buying websites
Varinder M. Sharma
| Year of publication: |
2015
|
|---|---|
| Authors: | Sharma, Varinder M. |
| Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 14.2015, 2, p. 163-177
|
| Subject: | Group buying | Trust triggers | Appearance features | Trustworthhiness | Indian websites | Website | Konsumentenverhalten | Consumer behaviour | Indien | India | Vertrauen | Confidence | Online-Handel | Online retailing | Gruppenentscheidung | Group decision-making |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011349574