A comparison of pre-visit beliefs and projected visual images of destinations
Year of publication: |
January 2017
|
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Authors: | Önder, Irem ; Marchiori, Elena |
Published in: |
Tourism management perspectives : TMP. - Amsterdam [u.a.] : Elsevier, ISSN 2211-9736, ZDB-ID 2672710-9. - Vol. 21.2017, p. 42-53
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Subject: | Destination image | Online contents | Destination website | Social media | Visual representation | Website | Social Web | Social web | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Online-Marketing | Internet marketing | Markenimage | Brand image | Visualisierung | Visualization | Herkunftsbezeichnung | Designation of origin | Urlaubsverhalten | Holiday behaviour | Werbewirkung | Advertising effects |
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