A comparison of sales response predictions from demand models applied to store-level versus panel data
Year of publication: |
2011
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Authors: | Andrews, Rick L. ; Currim, Imran S. ; Leeflang, Peter |
Published in: |
Journal of business & economic statistics : JBES ; a publication of the American Statistical Association. - Alexandria, Va. : American Statistical Association, ISSN 0735-0015, ZDB-ID 876122-X. - Vol. 29.2011, 2, p. 319-326
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Subject: | Panel | Panel study | Theorie | Theory | Prognoseverfahren | Forecasting model | Marktforschung | Market research |
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