A comparison of user perceptions and frequency of use of social media to use of social media
Brad Sago
| Year of publication: |
2015
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|---|---|
| Authors: | Sago, Brad |
| Published in: |
International journal of management and marketing research : IJMMR. - Hilo, Hawaii : IBFR, ISSN 1933-3153, ZDB-ID 2536557-5. - Vol. 8.2015, 1, p. 15-29
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| Subject: | Social Media | Perceived Ease of Use | Perceived Usefulness | Frequency of Use | Enjoyment | Social Web | Social web | Online-Marketing | Internet marketing | Konsumentenverhalten | Consumer behaviour | Web 2.0-Technologien | Web 2.0 technologies |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10011296849