A conceptual framework for understanding relationships between sport consumers and sport organizations : a relationship quality approach
Yu Kyoum Kim; Galen Trail
| Year of publication: |
2011
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|---|---|
| Authors: | Kim, Yu Kyoum ; Trail, Galen |
| Published in: |
Journal of sport management : the official journal of the North American Society of Sport Management. - Champaign, Ill. : Human Kinetics Publ., ISSN 0888-4773, ZDB-ID 1052907-X. - Vol. 25.2011, 1, p. 57-69
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| Subject: | Sportmarketing | Sports marketing | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Sportorganisation | Sport organization |