A conceptual framework of the antecedents of customer journey satisfaction in omnichannel retailing
Yanika Tueanrat, Savvas Papagiannidis, Eleftherios Alamanos
| Year of publication: |
2021
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|---|---|
| Authors: | Tueanrat, Yanika ; Papagiannidis, Savvas ; Alamanos, Eleftherios |
| Published in: |
Journal of retailing and consumer services. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6989, ZDB-ID 1204385-0. - Vol. 61.2021, p. 1-14
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| Subject: | Co-creation | Customer journey | Emotional response | Experiential values | Journey satisfaction | O mnichannel | Kundenzufriedenheit | Customer satisfaction | Beziehungsmarketing | Relationship marketing | Konsumentenverhalten | Consumer behaviour | Emotion | Multikanalvertrieb | Multichannel strategy | Kundenintegration | Customer integration | Arbeitszufriedenheit | Job satisfaction | Einzelhandel | Retail trade |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1016/j.jretconser.2021.102550 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10012581885