A conceptual model of customer engagement through mobile applications in India

Smitha Girija and Devika Rani Sharma

Year of publication:	2018
Authors:	Girija, Smitha ; Sharma, Devika Rani
Published in:	International journal of Indian culture and business management. - Genève : Inderscience Enterprises, ISSN 1753-0806, ZDB-ID 2422766-3. - Vol. 17.2018, 3, p. 307-320
Subject:	conceptual paper \| exploratory research \| monetary factors \| technological factors \| psychological factors \| virtual customer engagement \| conceptual model \| cultural management \| Konsumentenverhalten \| Consumer behaviour \| Beziehungsmarketing \| Relationship marketing \| Indien \| India \| Kundenintegration \| Customer integration

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