A conceptual model of service exchange in service-dominant logic
Geert Poels
| Year of publication: |
2010
|
|---|---|
| Authors: | Poels, Geert |
| Published in: |
Exploring services science : first international conference, IESS 2010, Geneva, Switzerland, February 17 - 19, 2010 ; revised papers. - Berlin : Springer, ISBN 3-642-14318-0. - 2010, p. 224-238
|
| Subject: | Service-Dominant Logic | Service-dominant logic | Marketingtheorie | Marketing theory | Dienstleistungsmarketing | Services marketing | Dienstleistung | Services |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003990100