A concise guide to market research : the process, data, and methods using IBM SPSS statistics
Marko Sarstedt; Erik Mooi
| Year of publication: |
2014 ; 2nd ed.
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|---|---|
| Authors: | Sarstedt, Marko ; Mooi, Erik A. |
| Publisher: |
Berlin : Springer |
| Subject: | Marktforschung | Market research | Statistische Methode | Statistical method | Statistik | SPSS |
| Description of contents: | Table of Contents [gbv.de] ; Description [deposit.dnb.de] |
| Extent: | XXII, 347 S. Ill., graph. Darst. 24 cm |
|---|---|
| Series: | |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Lehrbuch ; Textbook ; Fallstudie ; Case study |
| Language: | English |
| Notes: | Literaturangaben 201403 |
| ISBN: | 978-3-642-53964-0 ; 3-642-53964-5 ; 978-3-642-53965-7 |
| Classification: | Methoden und Techniken der Betriebswirtschaft |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://ebvufind01.dmz1.zbw.eu/10010393008