A Consumer Perspective on Price-Matching Policies : Effect on Price Perceptions and Search Behavior
Year of publication: |
2007
|
---|---|
Authors: | Srivastava, Joydeep ; Lurie, Nicholas H. |
Publisher: |
[S.l.] : SSRN |
Subject: | Konsumentenverhalten | Consumer behaviour | Theorie | Theory | Preismanagement | Pricing strategy |
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