A continuance model for optimized participation in virtual communities
Mohana Shanmugam; Yusmadi Yah Jusoh
| Year of publication: |
2015
|
|---|---|
| Authors: | Mohana Shanmugam ; Yusmadi Yah Jusoh |
| Published in: |
Handbook of research on integrating social media into strategic marketing. - Hershey, PA : Business Science Reference, An imprint of IGI Global, ISBN 978-1-4666-8353-2. - 2015, p. 187-206
|
| Subject: | Online-Marketing | Internet marketing | Social Web | Social web | Electronic Commerce | E-commerce | Verbrauchereinstellung | Consumer attitudes | Sozialpsychologie | Social psychology | Malaysia |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011294593